Breaking News

Estee Lauder Launches Digital Flagship

July 15, 2014

New website said to link community and commerce.

The latest creation at Estée Lauder isn’t the next skin care or makeup innovation but a new "digital flagship" - esteelauder.com – said to  combine a bold new design with innovative technology. According to the company, the site is intended to build an interactive beauty community, allowing women to easily have an ongoing personalized experience, and seamlessly linking the worlds of commerce, content and service.
 
"This is much more than a new site, it's a digital flagship that leverages luxury, creativity and technology to communicate with women and inspire them to connect with their own beauty and Estée Lauder in a whole new way," said Jane Hertzmark Hudis, global brand president, Estée Lauder. "We are a brand founded by a woman for women and we are taking this opportunity  to personally invite women to become part of the Estée Lauder brand, to join our digital beauty community, engage with us on an ongoing basis, and customize their beauty experience.”
 
The new esteelauder.com officially debuts in the US in July 2014 and will roll out to Estée Lauder's international markets beginning in September 2014.
 
 
 

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level