The latest creation at Estée Lauder isn’t the next skin care or makeup innovation but a new "digital flagship" - esteelauder.com – said to combine a bold new design with innovative technology. According to the company, the site is intended to build an interactive beauty community, allowing women to easily have an ongoing personalized experience, and seamlessly linking the worlds of commerce, content and service.
"This is much more than a new site, it's a digital flagship that leverages luxury, creativity and technology to communicate with women and inspire them to connect with their own beauty and Estée Lauder in a whole new way," said Jane Hertzmark Hudis, global brand president, Estée Lauder. "We are a brand founded by a woman for women and we are taking this opportunity to personally invite women to become part of the Estée Lauder brand, to join our digital beauty community, engage with us on an ongoing basis, and customize their beauty experience.”
The new esteelauder.com officially debuts in the US in July 2014 and will roll out to Estée Lauder's international markets beginning in September 2014.