Breaking News

Estee Lauder Launches Digital Flagship

July 15, 2014

New website said to link community and commerce.

The latest creation at Estée Lauder isn’t the next skin care or makeup innovation but a new "digital flagship" - esteelauder.com – said to  combine a bold new design with innovative technology. According to the company, the site is intended to build an interactive beauty community, allowing women to easily have an ongoing personalized experience, and seamlessly linking the worlds of commerce, content and service.
 
"This is much more than a new site, it's a digital flagship that leverages luxury, creativity and technology to communicate with women and inspire them to connect with their own beauty and Estée Lauder in a whole new way," said Jane Hertzmark Hudis, global brand president, Estée Lauder. "We are a brand founded by a woman for women and we are taking this opportunity  to personally invite women to become part of the Estée Lauder brand, to join our digital beauty community, engage with us on an ongoing basis, and customize their beauty experience.”
 
The new esteelauder.com officially debuts in the US in July 2014 and will roll out to Estée Lauder's international markets beginning in September 2014.
 
 
 
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.