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Philosophy Rolls Out Campaign

July 15, 2014

Hope & Grace to raise mental health awareness.

Philosophy is set to launch its new Hope & Grace Initiative to raise mental health awareness. The beauty brand will dedicate 1% of all sales across all products to effective community-based organizations working to empower women through the promotion, prevention and treatment of mental health, it contends.

The program will launch in July 2014 on philosophy.com and will become integrated into all philosophy retail channels (online, in-store, and televised) in January 2015. Within five years, the Hope & Grace Initiative is projected to donate more than $10 million toward the cause.

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