Conde Nast Entertainment’s new digital platform called The Scene (www.thescene.com) is live with Gillete as debut advertiser.
The Scene will host more than 12,000 premium digital-first videos, including nearly 200 video series from over 20 iconic brands and partners. Content comes from Conde Nast titles that range from Glamour, GQ, Vogue and Wired to Vanity Fair, Bon Appetit and The New Yorker. In addition, it will feature programming from AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios, Weather Channel Films, Vox Media and JASH.
"Gillette Deodorant's partnership with The Scene is a great opportunity for CNE's audience to get a firsthand look at trends and styles within the men's personal care space through engaging digital content," said Doug Sticksel, senior associate brand manager, Gillette Personal Care. "Gillette Deodorant looks forward to the resulting conversation and using audience insights to continue delivering high-quality products."