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Purell Launches Consumer Challenge

July 17, 2014

New promotion offers prizes via social media.

Gojo Industries, Inc., the makers of Purell Advanced Hand Sanitizer, challenges consumers to adopt 30 days of healthy habits by joining its Advanced 30-Day Challenge.

The 30-Day Challenge asks participants to pledge to use Purell Advanced Hand Sanitizer three times a day and participate in daily challenges, which include posting videos of using Purell products at summer barbeques or showing pictures of your favorite scented formulas, for 30 consecutive days during the promotional period, which began Mon., July 14, 2014, and runs through Sun., Sept. 14, 2014.

Consumers can register for the promotion and download a list of challenges from either the Purell Facebook Page Promotion App or the website, www.purell.com/30daychallenge. All completed challenges are submitted via the promotion's website. Participants can also share the promotion and their challenges with friends via email, Facebook, Twitter, Pinterest and Google+ for more chances to win great prizes.

Winners will be selected through random drawings. Daily winners will receive Purell Advanced products; weekly winners will receive a $100 Visa gift card; and 30 Grand Prize winners will receive a Healthy Family Prize Pack that includes a variety of fun, healthy-habit forming gifts.

Purell's parent company, Gojo, is featured in Happi's Top 50 report.

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