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Epsom Salt Fuels Redken’s Newest Spray

July 18, 2014

Fashion Waves 07 creates texture.

Redken is set to roll out its newest texturizing spray to create fresh-from-the-beach waves without ever stepping foot in the sand! Inspired by the casual-cool style of surfers and street style stars, Fashion Waves 07 texturizing sea spray uses the power of sea salt to give you the most beautiful beach waves with lightweight body and movement, said the company.
The key ingredient, Magnesium Sulfate—also known as Epsom salt—is water soluble and absorbs moisture from the air, which adds instant texture to create a tousled beachy look. Simply mist on damp hair and air dry or use a curling iron for a more upscale style. The texturizing spray is light enough to be reapplied throughout the day to re-animate waves and has a natural, matte finish.
“Texture is key in creating so many Fashion Week looks, and Fashion Waves 07 will be my new backstage staple for creating natural waves and texture in all types of hair,” said Guido, Redken creative consultant.  “Whether I’m creating nonchalant “born with it” waves or a more elegant, glamorous look, Fashion Waves 07 provides the workable texture and lasting hold I need to keep those perfect beach waves looking fresh and modern for the runway.”
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