P&G and Whirlpool Corporation have jointly introduced Swash, billed as a “revolutionary at-home clothing care system that reduces wrinkles, refreshes fabric, restores the fit lost after wear and preserves clothing, in just ten minutes with the push of a button.”
The system, designed to fit into a living space such as a bedroom or closet, is said to reduce or eliminate ironing, save on dry cleaning and better care for and preserve clothes. The unit plugs directly into a standard 120-volt wall outlet and requires no water, plumbing, pipes, vents, special hook-ups or professional installation and can used on such fabrics as denim, wool, polyester, lycra, cotton, cashmere, sequins, beading and lace.
“People want a simpler and quicker way to care for clothing,” said Brett Dibkey, vice president of Whirlpool Corporation’s Integrated Business Units. “With the introduction of the Swash system, we’ve harnessed the strength of the two leaders in the laundry category to bring forward a truly innovative solution that will change the way people across the country care for their favorite pieces of clothing.”
“We have talked to thousands of people over the years that have told us they are yearning for a better way to care for clothing in between laundering and dry cleaning. Until today there hasn’t been an effective solution. I am thrilled to share that Swash is just that and more,” said Charles Pierce, group president of P&G new business creation.
The system uses an integrated tension system to gently hold clothes in place, while an advanced spray technology applies a uniquely designed solution to the clothing from the Swash Pods cup. Then, a rapid thermal drying function combines an express heat system with airflow recirculation to dry clothes quickly.
The Swash system ($499) is now available for pre-order exclusively at Bloomingdale’s stores and on Bloomingdales.com and will be featured at select Delta Sky Club lounges. It will be broadly available for sale nationwide at retailers, such as Best Buy and Bed Bath & Beyond, starting in September 2014.
Swash Pod cups will be available in multiple scents with the suggested retail price of $6.99 for 12 cups.