Breaking News

M.A.C Has a Maleficent Presence on Social Media

July 22, 2014

Disney's summer movie hit makes M.A.C a media darling.

It's been a magnificent Spring for M.A.C. For the month of May, M.A.C led in earned media value on every social media channel, thanks to a successful collaboration with Disney for the premiere of “Maleficent.” The Maleficent color cosmetics collection includes eye, nail, lip and face powder, as well as contouring powder.


Maleficent, starred Angelina Jolie, was made on a $200 million budget, but has grossed more than $600 million worldwide.


Related End-User Markets:

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ