Breaking News

Envy Expands Into Brazil

July 23, 2014

Lumixyl brightening products to enter marketplace.

Envy Medical and Libbs Farmaceutica signed a deal to manufacture, market and sell Envy’s proprietary Lumixyl Brightening Creme throughout the country of Brazil.
 
This is a significant milestone for Envy Medical’s professional skin care products, as it not only represents a significant agreement with Libbs, a leader in the sales and supply of pharmaceutical products, it also represents a solid entry into the largest single skincare market outside of the US, it contends.
 
“The population of Brazil possesses a strong and growing demand for an effective alternative to hydroquinone, and particularly one without the side effects associated with prescription hydroquinone,” said Curtis A. Cluff, CEO of Envy Medical, Inc., “I am particularly excited to work with Libbs, as they are a major force and a partner of unparalleled capability, ethics and integrity.
 
Products that can effectively address hyperpigmentation and photo-damage and are in demand in the country, which not only has a large Latin population more genetically disposed to hyperpigmentation issues, but also the largest population of Japanese decent outside of Japan.  For women (and increasingly men) of either heritage, a clear, more even skin tone is culturally important in building a stronger sense of confidence and self-esteem.
 
“We are pleased to bring this safe and effective skincare technology for brighter and more even skin-tone to the women and men of Brazil.” Said Alcebíades de Mendonça Athayde Junior, CEO of Libbs, “The Lumixyl Brightening Creme has tested extremely well with our initial focus groups and dermatologists, both in terms of its efficacy and unique aesthetic qualities.”
 
The agreement was also facilitated by Aime Medical, Inc., a Clearwater Florida based company that acted as Envy’s international agent in identifying Libbs as the premier partner for Lumixyl in Brazil, and thereafter assisting with product launch and training activities.
 
Under the agreement, LIibbs and Envy have collaborated in developing manufacturing capabilities for Envy products in Brazil, with Libbs leading the way in executing a tailored branding and sales strategy. The Lumixyl Brightening Creme will arrive at the Brazilian market at a suggested retail price of R$ 140.00 for a 30ml bottle. Libbs has already made the product available in over 3,000 retail drugstores and specialty pharmacies throughout Brazil with future distribution expansion plans.
 
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.