Breaking News

Private Equity Firm Invests in Butter London

July 23, 2014

Encore Consumer Capital partners with indie beauty brand.

Encore Consumer Capital has made a majority investment in the indie beauty brand Butter London. Under the terms of the agreement, the private equity investment firm, will form a partnership to help develop and market the Seattle-based company.

Butter London was founded in 2005 by Sasha Muir, a British entrepreneur, who successfully built the company into an influential, high-design, nail lacquer brand. Famed for pioneering "3 Free" nail care in the service sector, today Butter London is recognized around the world for superb, unexpected colour and long-lasting, high-performing cosmetics and nail care products.

"We are very excited to be working with Encore, who have a proven track record in growing brands into category leaders while maintaining the integrity and identity of the brand. This partnership will allow us to continue to bring the highest quality products to our customers with speed, quality and care," says Butter London President & CEO Leslie Freytag.

"We are excited to begin our partnership with the great team at Butter London to help build upon the brand's attractive and unique positioning in the prestige beauty industry," says Kevin Murphy, managing director at Encore Consumer Capital. "We look forward to supporting the company's introduction of great new products and engagement with its valued retailer partners to drive the brand's growth."
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.