Breaking News

Big Green Boxes Big at Swiffer

July 24, 2014

Brand launches social media campaign.

In the next wave of the Swiffer Effect campaign that features the stories of real life families and how they tackle every day cleaning challenges, Swiffer has enlisted one of America’s favorite funny guys and self-proclaimed “neat freak,” Eric Stonestreet, to help America say “yes” to cleaning with a little help from Swiffer and its famous Big Green Boxes.

“Families are changing and so are the roles when it comes to cleaning,” said Stonestreet. “Americans feel men today are pitching in with household chores nearly twice as much as their dads did growing up. Being a bit of a clean freak and a single guy myself, I think that’s really cool. People may be surprised to know that I actually love to keep a clean house. I used to be a broom and dustpan kind of guy, but now with Swiffer, a quick touch up or thorough clean is easy and helps me enjoy my house to the fullest … bare feet on the floors and all.”

Supported by a new cleaning survey commissioned by Swiffer, Stonestreet joined relationship expert Dr. Michelle Callahan at Gary’s Loft, an event space in New York City, to spotlight unexpected cleaning conversations among today’s modern families, and the transformative effect when Swiffer makes it fun and easy for everyone in the household to help out with cleaning. To kick off the discussion, Eric shared his personal Swiffer Effect story and showcased where he learned his standards of clean through a video (http://youtu.be/OS3uzYOHINo), featuring his mom, Jamey.

To celebrate the positive consumer support that the Swiffer Effect campaign has received from the moment it was introduced with the beloved couple Morty and Lee, the brand is asking fans to follow @Swiffer on Twitter for a special announcement regarding the Big Green Boxes made famous in the ad spots – and that America has been asking about!

More info: www.swiffer.com, www.facebook.com/swiffer or www.youtube.com/swifferusa.

blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.