Dermalogica's Face Mapping service is at the heart of the brand's new four-month campaign, Face Map Our Nation, which is being offered at Dermalogica accounts across the US through October 31, 2014.
Face Mapping is offered exclusively by Dermalogica-trained skin therapists for free at authorized Dermalogica locations. Based on Eastern Chinese medicine, i divides the face, neck and decollete into 14 zones, and allows the therapist to observe and note specific conditions in each area of the face. This analysis is given under magnification, using sanitized, ungloved hands, to detect subtle nuances in the skin such as congestion, heat and excess sebum.
During the Face Map Our Nation campaign, Dermalogica will raise awareness of the benefits of Face Mapping through events and contests taking place across the US.
Additionally, Dermalogica is celebrating National Skin Care Awareness Month by partnering with lifestyle site Gilt City to offer its guests a unique Face Mapping experience. The exclusive events will be taking place in key markets including Los Angeles, Atlanta and New York in the month of September.
As part of the "Share Your Map" social media contest, clients will be encouraged to share a photo of their completed Face Mapping chart by using hashtag #facemapnation. Those who share their Face Mapping sheet on social media will be entered to win a chance to receive their personalized product prescription from Dermalogica. 30 winners will be chosen.
"Face Mapping is the heart of our brand because the experience brings together the defining elements of our work: a scientific approach, technical knowledge of the skin, the transcendent power of human touch, and face to face communication, all to facilitate helping the client achieve her best skin,” noted Tracey Sameyah, US general manager for Dermalogica.