Breaking News

Alford & Hoff Expands Into Fragrance

July 28, 2014

Men’s skin care brand taps Givaudan for juice.


 

 
Crafted by world-class Perfumer Rodrigo Flores-Roux of Givaudan, Alford & Hoff Eau de Toilette ($95) is made with over 95 ingredients for “the new generation man,” according to the company. It is described as “a juxtaposition of light and dark, clarity and richness, texture and polish.”
 
The EDT is billed as smooth with a core that consists of a drop of sweet rum leading into a core of rare oils, absolutes, addictive vanilla and tonka bean.  The long-lasting background of molten amber poured over weathered leather and soft suede provides a unique combination of notes and accords that will please the senses.
 
Chandler Burr, The New York Times perfume critic, gave Alford & Hoff EDT 4 stars and described the fragrance as "Alford & Hoff is one of Flores-Roux's best scents...This scent is smart. It's attractive, it has something to say."
 
It is sold at select Nordstrom doors, Nordstrom.com and alfordandhoff.com.
 
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers