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Bare Minerals Opens Shade Shop

August 1, 2014

Soho space specializes in skintone selections.

BareMinerals is inviting women to experience a new way to shop with the introduction of the brand’s first-ever bareMinerals Shade Shop. Opening now in the heart of Soho at 118 Prince St., the new concept shop heroes the brand’s award-winning complexion products and exudes their California heritage.
Conceptualized as a new way to shop, bareMinerals award-winning complexion assortment is merchandised by shade family–light, medium, tan, dark and deep–in a streamlined, easy-to-navigate environment. The store design allows women to find everything they need for a flawless-looking complexion in one location, specifically curated for her skin tone, and will also feature a rotating color bar to complete her look. Designed as a playground to test new concepts, the brand will refresh the shop seasonally, with the first transformation taking place in November, just in time for the holiday season.
“We embraced elements and moments that are true to the heart and soul of our brand by creating a space inspired by our home on the Northern California coastline through fresh and natural materials that are both unexpected and inviting,” explains Michelle Boudreau, Senior Director of Global Visual Merchandising and Store Design.
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