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Redken Rolls Out a Cold Brew

August 1, 2014

New men’s shampoo features beer components.

We know there’s nothing better than an ice cold beer in the summertime, but did you know that you can get the same refreshing experience of drinking a cold one while you shower? Redken For Men’s new Clean Brew Extra Cleansing Shampoo ($12.50) comes to the rescue for a deep clean when it’s needed most, using a premium blend of ingredients found in a traditional brew to help get all the grit out of your hair.
“It’s easy for men’s hair to become extra dirty!  Throughout the course of a day, a guy’s hair can feel weighed down by dirt and oil, and some styling products can leave a residue on the hair,” says Jenny Balding, Redken For Men Consultant. “Clean brew extra cleansing shampoo has a rich, foaming lather that provides the intense clean many of my clients are looking for on a daily basis butdoesn’t dry out the hair or scalp.”
Redken For Men clean brew extra cleansing shampoocontains the Anti-Grit Technology featuring a blend of three common ingredients found in beer:

·         Malthelps to nourish and condition hair
·         Brewer’s yeaststrengthens and builds body
·         Orange zest purifies for an overall deep clean that eliminates dirt and oil while helping to purify the scalp.
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