Breaking News

Redken Rolls Out a Cold Brew

August 1, 2014

New men’s shampoo features beer components.

We know there’s nothing better than an ice cold beer in the summertime, but did you know that you can get the same refreshing experience of drinking a cold one while you shower? Redken For Men’s new Clean Brew Extra Cleansing Shampoo ($12.50) comes to the rescue for a deep clean when it’s needed most, using a premium blend of ingredients found in a traditional brew to help get all the grit out of your hair.
 
“It’s easy for men’s hair to become extra dirty!  Throughout the course of a day, a guy’s hair can feel weighed down by dirt and oil, and some styling products can leave a residue on the hair,” says Jenny Balding, Redken For Men Consultant. “Clean brew extra cleansing shampoo has a rich, foaming lather that provides the intense clean many of my clients are looking for on a daily basis butdoesn’t dry out the hair or scalp.”
 
Redken For Men clean brew extra cleansing shampoocontains the Anti-Grit Technology featuring a blend of three common ingredients found in beer:

·         Malthelps to nourish and condition hair
·         Brewer’s yeaststrengthens and builds body
·         Orange zest purifies for an overall deep clean that eliminates dirt and oil while helping to purify the scalp.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.