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Redken Rolls Out a Cold Brew



Published August 1, 2014
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We know there’s nothing better than an ice cold beer in the summertime, but did you know that you can get the same refreshing experience of drinking a cold one while you shower? Redken For Men’s new Clean Brew Extra Cleansing Shampoo ($12.50) comes to the rescue for a deep clean when it’s needed most, using a premium blend of ingredients found in a traditional brew to help get all the grit out of your hair.
 
“It’s easy for men’s hair to become extra dirty!  Throughout the course of a day, a guy’s hair can feel weighed down by dirt and oil, and some styling products can leave a residue on the hair,” says Jenny Balding, Redken For Men Consultant. “Clean brew extra cleansing shampoo has a rich, foaming lather that provides the intense clean many of my clients are looking for on a daily basis butdoesn’t dry out the hair or scalp.”
 
Redken For Men clean brew extra cleansing shampoocontains the Anti-Grit Technology featuring a blend of three common ingredients found in beer:

·         Malthelps to nourish and condition hair
·         Brewer’s yeaststrengthens and builds body
·         Orange zest purifies for an overall deep clean that eliminates dirt and oil while helping to purify the scalp.


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