Breaking News

Do Sample Boxes Influence Shoppers?

August 4, 2014

NPD finds that it pays for placement in the program.

Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from The NPD Group, Inc., a global information company.
 
“The idea of offering samples has been around for some time, but sample subscription programs are a fresh way for manufacturers and retailers to engage with interested consumers and monetize their sample programs, while consumers discover brands or products they may not have been aware of previously,” said Karen Grant, vice president and global beauty industry analyst, The NPD Group, Inc. “Women strive to find a makeup product that works for them, and when they do, that is the primary reason they become loyal to it.”
 
Most women like to self-test products without pressure, and samples give them that ability. Take home samples are the second most popular makeup shopping preference, over things like salesperson explanation and personal consultation, but retailers are finding new ways to incorporate samples into the shopping, and even purchasing, experience. One in five makeup users have received a makeup sample in the past year, primarily from retailers (17 percent).
 
“Sample subscriptions are still relatively small in their reach, but their potential impact on the makeup industry is significant. Incorporating this method of product discovery into a marketing and sales strategy can uncover new consumers and expand on target audiences,” added Grant.
 
 
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers