Breaking News

Mehron Sponsors 'Skin Wars'

August 6, 2014

Show highlights body painting and more.

When it comes to body paint and theatrical makeup, no one compares to almost 100 year-old, made in the USA, Mehron Makeup. Mehron is long regarded as the backstage must-have makeup brand when it comes to the looks featured in the most dramatic theatrical shows and body painting events.
 
That expertise is now prominently featured on Game Show Network’s groundbreaking new series Skin Wars. As a sponsor of the eight-episode, hour-long competition show aimed at finding the most talented, unique and versatile body painter in the country, Mehron’s body paint, special effects and makeup play an integral role in the show. Premiering on Aug. 6 at 90pm ET/PT (8pm CT), Skin Wars competitors will be going brush to brush, body to body, all while using Mehron paints and products to create body paint masterpieces in hopes of becoming the winner.
 
Hosted by actress Rebecca Romijn, Skin Wars also boasts an impressive panel of judges, including legendary entertainer RuPaul and body painting icons Craig Tracy and Robin Slonina. The winner of the competition will receive a $100,000 cash prize, a one-year supply of Mehron body paint and will be the featured guest artist at IMATS, the premiere body painting trade show in New York City.
Body painting has become the hot new intersection of art and Madison Avenue.

There is no more compelling canvas for artists than the human body and Skin Wars is the first ever show to bring together the search for the best body painter in the country and the profoundness of the art itself. This elimination series will put talented competitors through a series of ingenious, artistic challenges, which may include camouflage, graffiti, multiple model installations, corporate ad campaigns, animal art, and more. Each week, one competitor will be eliminated until one winner is the last artist standing.

“As a brand that has been in the body painting business for decades, we are thrilled to have the opportunity to spotlight our extensive, ‘gold standard’ products with such remarkable artists from around the country. We’re excited to be showcasing just how beautiful body painting and body ‘art’ can be,” says Stephanie Koutikas, marketing director at Mehron.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?