Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue February 2015
 •  Zirh’s luxury lounge is a hit at Super Bowl XLIX  •  Dr. Brandt Promotes Cream with Giveaway  •  Moisturizing Product New from TRI-K  •  Nu Skin Just Adds Oil  •  FMCG Manufacturers: Know Thy Consumer!
Print

What's That Sweet Smell in The Bathroom?



Published August 6, 2014
Related Searches: consumers brand spa america
Post a comment
P&G’s Charmin toilet paper brand is rolling out Charmin plus the scent of Chamomile, where each roll has the scent of chamomile added to the tube.
 
“At Charmin we regularly speak with consumers to better meet their needs. In the U.S., there are a growing number of people looking for scented toilet tissue because they either grew up with it or would prefer a scented product,” said Scott Mautz, regional brand director. “By adding the scent of Chamomile to the roll, Charmin helps create a soothing, cozy bathroom experience.”
 
Charmin is partnering with Ana Patricia Gonzales, host of “Despierta America!” on Univision to introduce the new SKU. The brand will also be on-site at Festival de la Villita in Chicago in September, giving consumers an opportunity to see, feel and experience the Chamomile scent first-hand via upgraded bathrooms and a spa-like environment.


blog comments powered by Disqus