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What's That Sweet Smell in The Bathroom?

August 6, 2014

P&G is taking scent to a new space.

P&G’s Charmin toilet paper brand is rolling out Charmin plus the scent of Chamomile, where each roll has the scent of chamomile added to the tube.
 
“At Charmin we regularly speak with consumers to better meet their needs. In the U.S., there are a growing number of people looking for scented toilet tissue because they either grew up with it or would prefer a scented product,” said Scott Mautz, regional brand director. “By adding the scent of Chamomile to the roll, Charmin helps create a soothing, cozy bathroom experience.”
 
Charmin is partnering with Ana Patricia Gonzales, host of “Despierta America!” on Univision to introduce the new SKU. The brand will also be on-site at Festival de la Villita in Chicago in September, giving consumers an opportunity to see, feel and experience the Chamomile scent first-hand via upgraded bathrooms and a spa-like environment.

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