“At Charmin we regularly speak with consumers to better meet their needs. In the U.S., there are a growing number of people looking for scented toilet tissue because they either grew up with it or would prefer a scented product,” said Scott Mautz, regional brand director. “By adding the scent of Chamomile to the roll, Charmin helps create a soothing, cozy bathroom experience.”
Charmin is partnering with Ana Patricia Gonzales, host of “Despierta America!” on Univision to introduce the new SKU. The brand will also be on-site at Festival de la Villita in Chicago in September, giving consumers an opportunity to see, feel and experience the Chamomile scent first-hand via upgraded bathrooms and a spa-like environment.