Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue January 2015
 •  Do You Like Money?  •  Unilever Starts Omo Production in China  •  Shot To The Body  •  Jumei Bulks Up Beauty Roster  •  Issac Mizrahi Expands Into Beauty
Print

Braun Unveils New Branding Campaign



Published August 7, 2014
Related Searches: Skin Care p&g brand
Post a comment
P&G’s Braun brand has unveiled its new branding campaign – #FaceGreatness with Braun Confidence featuring the NFL as well as Braun’s new U.S. spokesperson, Russell Wilson.

Braun is also now named “Official Shaver of the NFL."
 
Wilson, quarterback of the Super Bowl champion Seattle Seahawks, made his debut via national print advertising, online videos and digital content on Braun’s website and social properties.

 “Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” said Brian Messerschmitt, brand manager for Braun N.A. “We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”
 


blog comments powered by Disqus