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Beiersdorf Reports First Half Performance

August 11, 2014

Sales fall 0.2% in consumer business segment.

Beiersdorf’s Consumer Business Segment sales for the first half year of 2014 sales were €2,637 million, down 0.2%; however
the unit generated organic sales growth of 5%.
 
Specifically,  Nivea was up 6.1%; Eucerin rose 6.8% growth and La Prairie posted a 7.0% gain, according to the company. Sales increased both in emerging markets and in Europe.
 
Beiersdorf is expecting sales growth in the Consumer Business Segment of 4-6%
 

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