Breaking News

Colgate Total Adds New Mouthwash

August 11, 2014

Lasting White Mouthwash has fluoride-based formula.

Colgate Total has expanded its mouthwash portfolio with new Colgate Total Lasting White Mouthwash. The fluoride formula, which is offered in Pola Freshmint flavor, is said to help re-mineralize enamel, fight tartar and freshens breath without the burn of alcohol. In addition, the new mouthwash also creates an invisible shield on teeth to help prevent stains from forming, so consumers can enjoy eating meals without worrying about future stains, according to Colgate.

"Colgate has a long history of creating the most advanced products on store shelves today. We pride ourselves in listening to consumer wants and needs for products that allow them to maintain a healthy oral care routine while delivering a whitening benefit," said Philip Durocher, vice president and general manager, US oral care marketing, Colgate-Palmolive. "The addition of the Colgate Total Lasting White Mouthwash helps consumers achieve a healthy white smile that lasts."

Related End-User Markets:

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    Sustainability, Brexit and AI Are in Focus at In-Cosmetics

    March 1, 2017
    In-Cosmetics Global 2017 will take place in London, April 4-6, 2017

  • Shine On

    Shine On

    Melissa Meisel, Associate Editor||November 2, 2016
    Oral care products are rising to the task with innovative components.