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Colgate Total Adds New Mouthwash

August 11, 2014

Lasting White Mouthwash has fluoride-based formula.

Colgate Total has expanded its mouthwash portfolio with new Colgate Total Lasting White Mouthwash. The fluoride formula, which is offered in Pola Freshmint flavor, is said to help re-mineralize enamel, fight tartar and freshens breath without the burn of alcohol. In addition, the new mouthwash also creates an invisible shield on teeth to help prevent stains from forming, so consumers can enjoy eating meals without worrying about future stains, according to Colgate.

"Colgate has a long history of creating the most advanced products on store shelves today. We pride ourselves in listening to consumer wants and needs for products that allow them to maintain a healthy oral care routine while delivering a whitening benefit," said Philip Durocher, vice president and general manager, US oral care marketing, Colgate-Palmolive. "The addition of the Colgate Total Lasting White Mouthwash helps consumers achieve a healthy white smile that lasts."

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