The full line of style and care products is tailored to both the needs of moms andkids, according to Friedman.
"When I created the SoCozy Hair Care Collection, I wanted to address an unfilled unmet need. Nowhere in the market could you find children's hair care products that had premium, high-quality ingredients in kid-safe, custom developed formulations at accessible price points. I saw that parents were being forced to choose between using baby shampoo on their grade schoolers, settling for chemical-filled mass kids' brands, or just using their own adult salon brands on their children. With SoCozy, for the very first time, parents and kids no longer have to compromise."
Products include Cinch, a line of two-in-one and three-in-one shampoo, conditioner, and body wash in scents like Mango-go and Guav-o-rama; Fruity-tutti scented Detangler + Leave in Conditioner; Behave line styling mousse, cream, and gel; and and Boo! collection for lice.
Happi first profiled Friedman in 2011.
SoCozy will be available at beauty and personal care emporiums like C.O. Bigelow Apothecaries, Soap.com and Follica.com; premium salons such as Pierre Michel; as well as “go-to” children's shopping destinations.