Breaking News

Wet n Wild Campaign To Benefit American Cancer Society

August 12, 2014

Brand will recreate iconic "V-J Day" moment at Walgreens in Hollywood.

With a nod to an important momement in history, budget-friendly cosmetic brand Wet n wild is embarking on the #MoreKisses campaign to benefit the American Cancer Society via sales of the brand's most popular lipstick, Think Pink.

The brand will contribute $.25 of each lipstick sold to the American Cancer Society, and will make a minimum contribution of $100,000 via the campaign, which will run through Dec. 31.

The endeavor will be supported by retail partners and brand promotions designed to generate awareness about the importance of showing love and compassion towards those touched by cancer, according to the brand.

On Aug. 14, wet n wild is asking the public to join together at the Sunset and Vine flagship location of Walgreens to recreate the iconic World War II photo "Kissing The War Goodbye,” which depicts a sailor and nurse celebrating the end of the war in Times Square on Aug. 14, 1945 with an impromptu kiss. A version of the original photo taken by Navy photo journalist Victor Jorgensen features Walgreens in the background, and on the photo's 69th anniversary, fans of the brand and supporters of the American Cancer Society are invited to the Hollywood Walgreens to stage the kiss all over again with their loved ones.

"We are grateful for this opportunity to support the American Cancer Society and the incredible, necessary work that this remarkable organization does every single day," said Bill George, CEO of wet n wild. "Nearly every person in this country has been touched by cancer in some way, and this is a simple way that we can empower our loyal customers to give back to a cause we know is important to them."

"Aligned with our mission to help people get, stay and live well, we are pleased to support this initiative and provide our shoppers with the opportunity to partake and contribute to a truly meaningful cause," said Shannon Curtin, group vice president of beauty and personal care, Walgreens.

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.