Nine out of ten women in the US use a scented personal product, and the majority of fine fragrance users also use some type of scented body product, according to the 2014 Women's FragranceTrack Report from The NPD Group.
Nearly 60% percent of women, age 16 and up, currently use a fine fragrance juice as well as a scented body product. This is a true statement for most women, regardless of their age or race.
However, about one-third of women, across all demographic groups, only use a scented body product.
“The wide usage of scented products in the US is an outstanding opportunity for the fragrance industry; the fact that so many women are using more than one type of scented product indicates that the fragrance industry’s audience has a variety of scent needs and desires that they are looking to fulfill,” said Karen Grant, Krant, vice president and global beauty industry analyst, The NPD Group, Inc. “The scent preferences of yesterday are not the same today. Understanding how fine fragrance now coexist with, and complement, personal ancillaries will help create new and exciting ways to engage the consumer.”
Among ancillaries, scented body lotions are most commonly worn at the same time as fine fragrance juices, followed by scented hair mists, and body sprays.