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P&G Rolls Out Head & Shoulders Promotion

August 18, 2014

Share a photo on social media and meet Sofia Vergara.

Calling all Sofia Vergara fans! After revealing that Head & Shoulders has been part of the Vergara family for over 20 years, the iconic brand is now giving one lucky fan the chance to experience what it’s like to meet Sofia and become #PartOfOurFamily.

The promotion, being held on social media @HeadShoulders on Twitter or Instagram, calls for consumers to share a photo of his or her  flake-free hair with hash tags #PartOfOurFamily #sweeps and tag @HeadShoulders. The fan whose strands make the cut will win a trip to an upcoming advertising shoot to meet Sofia and her family. The contest will run through Sept. 8.

More info: http://bit.ly/1u5ZQaX

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