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This Bounce is For the 'Boys'

August 18, 2014

P&G's first men's laundry care SKU teams with NFL running back.

Bounce for Men—P&G’s first laundry product designed specifically for men—is teaming up with pro running back LeSean McCoy in his mission to rush for 2,000 yards this season, a feat achieved only seven times in NFL history.
 
In support of McCoy’s quest, Bounce for Men will donate $10 for every yard gained—up to $20,000—to McCoy’s Shades of Greatness Foundation, an organization dedicated to promoting the empowerment of people in the communities of Pennsylvania.
 
“We’re thrilled to team up with LeSean McCoy to show that anything is possible when you smell like you can,” said Trevor Thrun, associate brand director, North America Fabric Care at Procter & Gamble. “He is a superstar both on and off the field, and we look forward to contributing to his Shades of Greatness foundation and providing people in his community with the tools and resources needed to reach their potential.”
 
Bounce for Men is available now at select retailers. Pricing varies according to size, with the 105 count at suggested retail price of $5.69, according to P&G.

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