According to the National Institutes of Health (NIH), herpes simplex virus 1 (HSV-1), the virus that causes cold sores, infects more than half of the US population by the time they reach their 20s. The majority of these sufferers acknowledge that a cold sore can be painful especially as it blisters and forms a crusty scab. According to a 2013 survey conducted by Ipsos, a global independent market research company, more than 550 cold sore sufferers reported that beyond physical symptoms there are also emotional side effects of cold sores.
The product features "TriPLEX" Formula advanced technology, which combines three different optical brightener and filler technologies that each provide unique appearance-minimizing benefits, according to Carma Laboratroies. The first technology in the formular bends light as it approaches the cold sore, the second technology helps fill in unevenness of the cold sore, and the third technology helps correct the skin tone of the cold sore. The formula also contains a blend of silicone elastomers, commonly used in high-end skincare products, to give the product a smooth, silky feel.