GOojo Industries, Inc., the company behind Purell Advanced Hand Sanitizer, is asking college students to show off their best handshake through the Purell University promotion called "Shake Your Way to $5K."
The campaign, designed to drive awareness about the importance of hand hygiene, asks college students to create and record an up to 15-second video that highlights an original, creative handshake with up to five of their friends. A total of five $5,000 grand prizes will be awarded.
"College students are often in contact with many people and hand hygiene at critical moments is crucial," said Lacha Noward, shopper marketing manager, Purell Consumer. "This promotion helps to raise awareness about the importance of hand hygiene in a fun and memorable way that we hope leads to the habit of everyday hand hygiene."