Breaking News

Urban Decay Adds On To ‘Naked’ Empire

August 21, 2014

New palette goes back to basics with neutral hues.

When Urban Decay fans cried out for a palette of matte neutrals, Naked Basics delivered—and left them begging for more shades. Urban Decay introduces Naked2 Basics ($29). Cooler in tone than the original kit, this palette complements Naked2 perfectly. We loaded Naked2 Basics with six taupe-hued  matte neutrals, including five never-before-seen shades.
 
Every shade in Naked2 Basics features the brand’s Pigment Infusion System, the proprietary blend of ingredients
that gives each shade its velvety texture, rich color, serious staying power and blendability, said the company.

More info: www.urbandecay.com
 
 
  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.