The opening of the 1500 square-foot storefront coincides with the celebration of Murad’s 25th anniversary this year.
The decision to open a retail boutique was fueled by the company’s commitment to Dr. Murad’s Inclusive Health Philosophy, its “whole-person” approach to skin care.
In addition to offering the full range of Murad’s skin-condition-specific, high-performance products, the store will offer innovative services and activities to provide customers with a highly personalized, engaging and informative experience at every touch point, according to the company.
“The store is meant to be a place to empower people to not only look better through topical care, but to live better through proper nutrition and supplements, and feel better through emotional self-care and stress management . My hope is that our store will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make every day choices that support their overall skin health,” said Dr. Murad.
Murad’s flagship store will offer guided skincare applications, inclusive health skin consultations designed to reflect Dr. Murad’s whole-person approach, and YouthCam Evaluations using a high-definition camera that features proprietary software to measure lines and wrinkles, age spots and sun spots and inflammation.
Additionally, an Interactive Art Wall that embodies one of the most important facets of Inclusive Health, Feeling Better, will be featured prominently in the store and customers will be encouraged to create their own digital works of art and share on social media.
“We are excited to be able to say that through a very collaborative process, we’ve designed a store that brings to life our philosophy and heritage. By staying true to our DNA, we are creating an environment that is all about the customer,” said Richard Murad, general manager of Murad, Inc. “From the range of customer journeys we strategically developed to the various tools designed to empower our clients, Murad’s Flagship Store will be a true expression of the brand’s mission. We are also looking forward to utilizing the store to learn more about our customers and become better retailers so that we in turn can better serve our customers and our valuable retail partners.”
The design, layout and merchandising plans for the store have been finalized and construction began last week.
Murad recently signed a 12-year lease to relocate the corporate office. Having outgrown its current location, this month Murad will move to a brand new 45,000 square foot global headquarters in El Segundo, CA. Its flagship spa, which will remain in its current location, will be significantly upgraded over the next year.