Breaking News

Proactiv Signs Nicole Scherzinger

September 3, 2014

Singer is skin care brand's newest celebrity spokesperson.

Singer and actress Nicole Scherzinger is the latest Proactiv+ celebrity spokesperson. Digital spots and international commercials are set to roll out this month.

The Proactiv+ celebrity roster includes Adam Levine of Maroon 5, Cassadee Pope, Jana Kramer, Julianne Hough, and Naya Rivera.

Scherzinger’s affinity to conveying emotion in her lyrics and music made her the perfect spokesperson to share her emotional experience of being labeled "pizza face" in high school to transforming into a confident and beautiful global entertainer, according to the company.  

"It feels amazing to have a clearer, more glowing complexion. It gives me the confidence to wear less make-up and not have to think about what's going on with my skin," said Scherzinger. "With the HD cameras doing close-ups for my music videos and the photo shoots for my new album cover, it's important that I feel good about the way I look. And Proactiv+ makes me look good!"

 
Scherzinger has a new single set to debut in October.

Related End-User Markets:

blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.