Breaking News

Proactiv Signs Nicole Scherzinger

September 3, 2014

Singer is skin care brand's newest celebrity spokesperson.

Singer and actress Nicole Scherzinger is the latest Proactiv+ celebrity spokesperson. Digital spots and international commercials are set to roll out this month.

The Proactiv+ celebrity roster includes Adam Levine of Maroon 5, Cassadee Pope, Jana Kramer, Julianne Hough, and Naya Rivera.

Scherzinger’s affinity to conveying emotion in her lyrics and music made her the perfect spokesperson to share her emotional experience of being labeled "pizza face" in high school to transforming into a confident and beautiful global entertainer, according to the company.  

"It feels amazing to have a clearer, more glowing complexion. It gives me the confidence to wear less make-up and not have to think about what's going on with my skin," said Scherzinger. "With the HD cameras doing close-ups for my music videos and the photo shoots for my new album cover, it's important that I feel good about the way I look. And Proactiv+ makes me look good!"

 
Scherzinger has a new single set to debut in October.

Related End-User Markets:

blog comments powered by Disqus
  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.