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Proactiv Signs Nicole Scherzinger

September 3, 2014

Singer is skin care brand's newest celebrity spokesperson.

Singer and actress Nicole Scherzinger is the latest Proactiv+ celebrity spokesperson. Digital spots and international commercials are set to roll out this month.

The Proactiv+ celebrity roster includes Adam Levine of Maroon 5, Cassadee Pope, Jana Kramer, Julianne Hough, and Naya Rivera.

Scherzinger’s affinity to conveying emotion in her lyrics and music made her the perfect spokesperson to share her emotional experience of being labeled "pizza face" in high school to transforming into a confident and beautiful global entertainer, according to the company.  

"It feels amazing to have a clearer, more glowing complexion. It gives me the confidence to wear less make-up and not have to think about what's going on with my skin," said Scherzinger. "With the HD cameras doing close-ups for my music videos and the photo shoots for my new album cover, it's important that I feel good about the way I look. And Proactiv+ makes me look good!"

 
Scherzinger has a new single set to debut in October.

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