09.12.14
Professional brand Sexy Hair debuted a celebratory campaign to honor the 60th anniversary of the day Marilyn Monroe shot one of the most iconic moments in film history. The scene in the film The Seven Year Itch, where Monroe's white dress is blown up by a gust wind from a New York City subway, has become almost as famous as the actress herself. To celebrate Marilyn's poise, grace, and sex appeal, Sexy Hair is recreating the scene stealing moment at the exact location sixty years to the day as part of a multi-faceted campaign.
On Sept. 15 from 7 a.m. to 7 p.m. on Lexington Avenue between 52nd and 53rd Streets, millions of New Yorkers will witness modern day Marilyns creating their own scene stealing moments. Later that evening, Marilyn will light up the city sky as a "Living (digitally animated) Photo" of the starlet and her dress adorn the sides of various landmark buildings in Times Square, Union Square, Columbus Circle and around Grand Central Station.
"Marilyn's gorgeous blonde bombshell locks and sex appeal transformed her from Norma Jean into a beauty icon," said Jennifer Weiderman, vice president of marketing and education at Sexy Hair. "The iconic, playful and sexy image of Marilyn in the white halter dress in the movie The Seven Year Itch is an incredible image in film history. Sexy Hair is honored to celebrate the 60th anniversary of this cinematic moment as well as the barriers that Marilyn broke through during her career."
The brand will also be launching a beautifully designed five-piece, limited edition holiday collection featuring a famed image of the starlet on each of the bottles. The 2014 Sexy Hair Marilyn Monroe Holiday Collection includes Big Sexy Hair Volumizing Dry Shampoo, Big Sexy Hair Root Pump Plus Humidity Resistant Volumizing Spray Mousse, Big Sexy Hair Spray and Play Volumizing Hairspray, Big Sexy Hair Get Layered and Healthy Sexy Hair Soy Tri-Wheat Leave In Conditioner. Suggested retail price for the collection ranges from $16.95-$17.95, and is available beginning in November 2014 at www.SexyHair.com.
On Sept. 15 from 7 a.m. to 7 p.m. on Lexington Avenue between 52nd and 53rd Streets, millions of New Yorkers will witness modern day Marilyns creating their own scene stealing moments. Later that evening, Marilyn will light up the city sky as a "Living (digitally animated) Photo" of the starlet and her dress adorn the sides of various landmark buildings in Times Square, Union Square, Columbus Circle and around Grand Central Station.
"Marilyn's gorgeous blonde bombshell locks and sex appeal transformed her from Norma Jean into a beauty icon," said Jennifer Weiderman, vice president of marketing and education at Sexy Hair. "The iconic, playful and sexy image of Marilyn in the white halter dress in the movie The Seven Year Itch is an incredible image in film history. Sexy Hair is honored to celebrate the 60th anniversary of this cinematic moment as well as the barriers that Marilyn broke through during her career."
The brand will also be launching a beautifully designed five-piece, limited edition holiday collection featuring a famed image of the starlet on each of the bottles. The 2014 Sexy Hair Marilyn Monroe Holiday Collection includes Big Sexy Hair Volumizing Dry Shampoo, Big Sexy Hair Root Pump Plus Humidity Resistant Volumizing Spray Mousse, Big Sexy Hair Spray and Play Volumizing Hairspray, Big Sexy Hair Get Layered and Healthy Sexy Hair Soy Tri-Wheat Leave In Conditioner. Suggested retail price for the collection ranges from $16.95-$17.95, and is available beginning in November 2014 at www.SexyHair.com.