10.07.14
The NPD Group, Inc., a global information company, reports that sales of prestige facial skin care masks grew in the US, UK, Italy and Spain during the 12 months ending June 2014. This growth helped to drive 2% value increases for overall facial skin care sales in both the US and UK, and offset the segment declines in Italy and Spain.
“Masks attract today’s consumers with the promise of immediate results in treating a variety of skin flaws,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “New formats, and formulations that address individual needs appeal to the consumer looking to try something different without spending a fortune.”
The segment is still relatively small in size, but masks have had a significant impact on the overall sales of the prestige facial skincare category for the past 12 months, particularly in the U.S. Facial masks significantly outperformed much larger segments, like facial moisturizers.
Facial skincare accounts for the majority of total prestige skincare sales in the US and Europe, and plays a strong role in the direction of the overall category.
“Masks attract today’s consumers with the promise of immediate results in treating a variety of skin flaws,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “New formats, and formulations that address individual needs appeal to the consumer looking to try something different without spending a fortune.”
The segment is still relatively small in size, but masks have had a significant impact on the overall sales of the prestige facial skincare category for the past 12 months, particularly in the U.S. Facial masks significantly outperformed much larger segments, like facial moisturizers.
Facial skincare accounts for the majority of total prestige skincare sales in the US and Europe, and plays a strong role in the direction of the overall category.