11.07.14
BeautyKind.us is a new online outlet that enables consumers to buy prestige makeup, skincare, fragrances, hair and nail products and 5% of the purchase price of every product will be donated to the cause of the consumer's choice.
"We created BeautyKind.us to be more charitable and more rewarding than anything in the category," said Hil Davis, co-founder of BeautyKind. "At its core, BeautyKind represents three things: the most rewarding way to buy beauty products in the industry, an effortless and viral fundraising platform and a business model that empowers consumers, communities and influencers. BeautyKind.us aims to reshape how consumers shop for brands in the 21st century."
The new site offers a loyalty program where up to five percent of every purchase will be given back to consumers in the form of "Beauty Points" as a reward for buying and sharing within their social community. The program gives back to the consumer every time they shop or refer friends and when their friends make purchases.
Brands currently on the site include Erno Laszlo, GlamGlow, Nest, Pink Sugar and others.
On the site, consumers will be encouraged to develop their own cause circle through a “share” option that generates a personalized link which they can distribute via a personal email or on their social media platforms. Consumers choose how to redeem their Beauty Points, which can be redeemed for additional donations, products, samples, expedited shipping and as a debit card to spend as wished, according to the site's creators.
"We created BeautyKind.us to be more charitable and more rewarding than anything in the category," said Hil Davis, co-founder of BeautyKind. "At its core, BeautyKind represents three things: the most rewarding way to buy beauty products in the industry, an effortless and viral fundraising platform and a business model that empowers consumers, communities and influencers. BeautyKind.us aims to reshape how consumers shop for brands in the 21st century."
The new site offers a loyalty program where up to five percent of every purchase will be given back to consumers in the form of "Beauty Points" as a reward for buying and sharing within their social community. The program gives back to the consumer every time they shop or refer friends and when their friends make purchases.
Brands currently on the site include Erno Laszlo, GlamGlow, Nest, Pink Sugar and others.
On the site, consumers will be encouraged to develop their own cause circle through a “share” option that generates a personalized link which they can distribute via a personal email or on their social media platforms. Consumers choose how to redeem their Beauty Points, which can be redeemed for additional donations, products, samples, expedited shipping and as a debit card to spend as wished, according to the site's creators.