11.14.14
Acquisition-hungry LVMH bit the bullet and added Bite Beauty to its Kendo division. Bite Beauty is a Toronto‐based beauty brand specializing in natural lip products, founded three years ago by Canadian entrepreneur Susanne Langmuir. Terms of the transaction were not disclosed.
Bite Beauty is the second acquisition for Kendo, which focuses on unique beauty brands with compelling stories and strong long‐term growth potential. Bite joins Ole Henriksen, an LA‐based skin care brand acquired three years ago, and four Kendo‐created brands: Marc Jacobs Beauty, Kat Von D Beauty, Formula X, and Elizabeth and James fragrance. In a period of only several years, Kendo’s business has grown dramatically with distribution in 24 countries by the end of 2014.
“Bite Beauty is an amazing brand that has enjoyed meteoric growth since Susanne founded it three years ago. It has enormous potential here in North America as well as abroad. We are delighted to welcome Susanne and the Bite team to the Kendo family of brands,” commented David Suliteanu, CEO of Kendo.
“I am thrilled to join Kendo, and to work with David and his team, to take Bite Beauty to the next level of growth and success. I am confident that with Kendo’s support, Bite can expand its presence well beyond what we have achieved today, to become a world‐recognized and highly desired brand in the prestige beauty market,” explained Susanne Langmuir, founder of Bite Beauty.
Founded three years ago by Susanne Langmuir, Bite Beauty’s mission is to create beauty products that offer high performance and are formulated with ingredients healthy enough to eat. The company’s mantra is “Edgy, Edible, Innovation for Lips.” Its assortment of lipsticks, lip pencils, lip crayons and treatment products are hand‐crafted at the brand’s facility in Toronto. Bite Beauty is currently sold at Sephora, where it has become one of the fastest growing brands in the company’s history, as well as the brand’s Lip Lab in Manhattan. As part of Kendo, Bite Beauty will continue to focus on innovative formulas and delivery systems, as well as expanding its digital presence and international distribution.
Bite Beauty will continue to be based in Toronto, and be led by Susanne Langmuir, who will report to David Suliteanu.
Bite Beauty is the second acquisition for Kendo, which focuses on unique beauty brands with compelling stories and strong long‐term growth potential. Bite joins Ole Henriksen, an LA‐based skin care brand acquired three years ago, and four Kendo‐created brands: Marc Jacobs Beauty, Kat Von D Beauty, Formula X, and Elizabeth and James fragrance. In a period of only several years, Kendo’s business has grown dramatically with distribution in 24 countries by the end of 2014.
“Bite Beauty is an amazing brand that has enjoyed meteoric growth since Susanne founded it three years ago. It has enormous potential here in North America as well as abroad. We are delighted to welcome Susanne and the Bite team to the Kendo family of brands,” commented David Suliteanu, CEO of Kendo.
“I am thrilled to join Kendo, and to work with David and his team, to take Bite Beauty to the next level of growth and success. I am confident that with Kendo’s support, Bite can expand its presence well beyond what we have achieved today, to become a world‐recognized and highly desired brand in the prestige beauty market,” explained Susanne Langmuir, founder of Bite Beauty.
Founded three years ago by Susanne Langmuir, Bite Beauty’s mission is to create beauty products that offer high performance and are formulated with ingredients healthy enough to eat. The company’s mantra is “Edgy, Edible, Innovation for Lips.” Its assortment of lipsticks, lip pencils, lip crayons and treatment products are hand‐crafted at the brand’s facility in Toronto. Bite Beauty is currently sold at Sephora, where it has become one of the fastest growing brands in the company’s history, as well as the brand’s Lip Lab in Manhattan. As part of Kendo, Bite Beauty will continue to focus on innovative formulas and delivery systems, as well as expanding its digital presence and international distribution.
Bite Beauty will continue to be based in Toronto, and be led by Susanne Langmuir, who will report to David Suliteanu.