12.10.14
Proactiv’s new #BeYouTV YouTube content series is designed for the millennial generation.
Working with the Google account team, #BeYouTV creators were able to identify popular search topics on YouTube to produce videos that give fans the content they want to learn about from trusted YouTube celebrity experts. In addition to skin care, makeup and hair tutorials and tips that teach viewers how to get glam like some of the famous customer faces behind Proactiv, including Olivia Munn and Nicole Scherzinger, video content will also highlight health, beauty, fitness and lifestyle topics that help viewers be the best version of themselves.
"For almost 20 years, the Proactiv line has been the leader in acne treatment. The brand mission since the beginning has been simple: to help every individual suffering from acne. With #BeYouTV, we are transforming the way we reach and speak to our future customers. #BeYouTV is the next step in the Proactiv brand evolution and we're excited to launch it on YouTube," said Jay Sung, chief marketing officer at Guthy-Renker, the distributor of Proactiv.
According to Rob Reynolds, SVP of marketing and innovation at Guthy-Renker, #BeYouTV goes “beyond advertising -- we are providing value. We are expanding our storytelling, increasing engagement and providing content that fans and potential customers want in a space that they spend their time in."
Each video features #BeYouTV host Eva Gutowski, a young fashion, lifestyle, and DIY personality whose own YouTube channel (MyLifeAsEvea) continues to grow in popularity. Beyond her massive audience reach of more than 1.4 million current subscribers, Guthy-Renker said it chose Eva as the host based on her inspirational abilities to connect directly with the millennial audience and for her genuine love of Proactiv.
Working with the Google account team, #BeYouTV creators were able to identify popular search topics on YouTube to produce videos that give fans the content they want to learn about from trusted YouTube celebrity experts. In addition to skin care, makeup and hair tutorials and tips that teach viewers how to get glam like some of the famous customer faces behind Proactiv, including Olivia Munn and Nicole Scherzinger, video content will also highlight health, beauty, fitness and lifestyle topics that help viewers be the best version of themselves.
"For almost 20 years, the Proactiv line has been the leader in acne treatment. The brand mission since the beginning has been simple: to help every individual suffering from acne. With #BeYouTV, we are transforming the way we reach and speak to our future customers. #BeYouTV is the next step in the Proactiv brand evolution and we're excited to launch it on YouTube," said Jay Sung, chief marketing officer at Guthy-Renker, the distributor of Proactiv.
According to Rob Reynolds, SVP of marketing and innovation at Guthy-Renker, #BeYouTV goes “beyond advertising -- we are providing value. We are expanding our storytelling, increasing engagement and providing content that fans and potential customers want in a space that they spend their time in."
Each video features #BeYouTV host Eva Gutowski, a young fashion, lifestyle, and DIY personality whose own YouTube channel (MyLifeAsEvea) continues to grow in popularity. Beyond her massive audience reach of more than 1.4 million current subscribers, Guthy-Renker said it chose Eva as the host based on her inspirational abilities to connect directly with the millennial audience and for her genuine love of Proactiv.