12.15.14
Air Wick is rolling out its new brand campaign, Home is in the Air, billed by the RB brand as a "heart-warming short film" featuring a military family of eight. The film, inspired by the important role that scent plays in creating an atmosphere at home, tells the story of how one adored father stationed overseas was brought closer to home for holidays.
In the video, Air Wick captures three defining scents of The Feller family home – from a broken-in baseball glove to a cozy fire where the family enjoys sleepovers to a time-tested family recipe of apple pie – and creates a custom Air Wick scent collection just for the father, Kearen, a devoted soldier who has missed many pages of his home's story due to his deployment in the Middle East.
"Family and home are key elements that create the holiday atmosphere, yet thousands of Americans spend this time miles away from home," said Tiffany McLaud, marketing director, RB. "We were inspired by the Fellers' story and are proud to celebrate the special role that scent plays in creating the atmosphere of home."
In addition to the Home is in the Air video, the multimedia advertising campaign includes a 30-second equity television spot that will debut Dec. 29, 2014.
Both videos are posted on YouTube
In the video, Air Wick captures three defining scents of The Feller family home – from a broken-in baseball glove to a cozy fire where the family enjoys sleepovers to a time-tested family recipe of apple pie – and creates a custom Air Wick scent collection just for the father, Kearen, a devoted soldier who has missed many pages of his home's story due to his deployment in the Middle East.
"Family and home are key elements that create the holiday atmosphere, yet thousands of Americans spend this time miles away from home," said Tiffany McLaud, marketing director, RB. "We were inspired by the Fellers' story and are proud to celebrate the special role that scent plays in creating the atmosphere of home."
In addition to the Home is in the Air video, the multimedia advertising campaign includes a 30-second equity television spot that will debut Dec. 29, 2014.
Both videos are posted on YouTube