01.07.15
Designer Debra Valencia and Landy International renewed the license for Debra Valencia bath and body products into 2017. Building upon the initial market success of their worldwide license for bath/beauty products, including the successful collaboration Debra Valencia for Aromanice, Valencia has granted Landy International a three-year extension to include soaps, shampoos, body wash, shower sets, bubble bath, and the ever popular bath and body spa kits.
The Brand Liaison, the exclusive licensing agent for Debra Valencia, completed the deal on her behalf and is currently working with other major manufacturers on additional license agreements and unique collaborations.
“Landy is such a great licensing partner allowing me to push the creative boundaries in the bath/body category. This is not just a namesake licensing deal… I personally design surface patterns for the packaging and select the color schemes, fragrances, bottle shapes, cosmetic bags, accessories and containers. After such a successful initial term, we are proud to continue this relationship,” said Valencia.
The Brand Liaison, the exclusive licensing agent for Debra Valencia, completed the deal on her behalf and is currently working with other major manufacturers on additional license agreements and unique collaborations.
“Landy is such a great licensing partner allowing me to push the creative boundaries in the bath/body category. This is not just a namesake licensing deal… I personally design surface patterns for the packaging and select the color schemes, fragrances, bottle shapes, cosmetic bags, accessories and containers. After such a successful initial term, we are proud to continue this relationship,” said Valencia.