01.20.15
Sun & Skin Care Research (SSCR) is rolling out new anti-aging body lotions under its well-known No-Ad Skin Care label, marking the brand's foray into more traditional skin care.
According to SSCR, No-Ad Prevent & Repair and No-Ad Prevent & Brighten, which are formulated with a premium blend of vitamins, antioxidants, and SPF 15 broad spectrum protection, are multifunctional products unlike any moisturizers sold in mass market outlets. Designed to promote more beautiful skin all over the body, each product is designed to repair, brighten, and prevent aging caused by cumulative daily sun damage.
Accordinhg to SSCR CEO Stuart J. Straus, when most consumers think about "anti-aging protection," they think of a product just for the face. "Beauty is more than face deep," he said. "No matter how much attention you give your face, it's the constant UV skin damage to your neck, chest, arms, and legs that can give away your age. It’s why you need to apply body lotion daily to any exposed skin. This need for total body skin care — an all-day, everyday, all-the-time, anti-aging lotion that delivers SPF 15 protection — is precisely why No-Ad jumped into the highly competitive skin care category."
The products will be available starting March 2015 at select Wal-Mart stores, walmart.com, drugstore.com and HEB, as well as food, drug, and mass market retailers.
"This is a category breakout for No-Ad," Straus said. "No-Ad's new skin care line is the first of its kind — anti-aging body moisturizers with SPF 15 created expressly for the mass market. Leveraging its 50-year sun care heritage, NO-AD Skin Care is delivering more for less, in ingredients and innovation — and is proudly made in the USA."
According to SSCR, No-Ad Prevent & Repair and No-Ad Prevent & Brighten, which are formulated with a premium blend of vitamins, antioxidants, and SPF 15 broad spectrum protection, are multifunctional products unlike any moisturizers sold in mass market outlets. Designed to promote more beautiful skin all over the body, each product is designed to repair, brighten, and prevent aging caused by cumulative daily sun damage.
Accordinhg to SSCR CEO Stuart J. Straus, when most consumers think about "anti-aging protection," they think of a product just for the face. "Beauty is more than face deep," he said. "No matter how much attention you give your face, it's the constant UV skin damage to your neck, chest, arms, and legs that can give away your age. It’s why you need to apply body lotion daily to any exposed skin. This need for total body skin care — an all-day, everyday, all-the-time, anti-aging lotion that delivers SPF 15 protection — is precisely why No-Ad jumped into the highly competitive skin care category."
The products will be available starting March 2015 at select Wal-Mart stores, walmart.com, drugstore.com and HEB, as well as food, drug, and mass market retailers.
"This is a category breakout for No-Ad," Straus said. "No-Ad's new skin care line is the first of its kind — anti-aging body moisturizers with SPF 15 created expressly for the mass market. Leveraging its 50-year sun care heritage, NO-AD Skin Care is delivering more for less, in ingredients and innovation — and is proudly made in the USA."