02.06.15
Pureology unveiled a new look for the brand that is “as colourful and vibrant as the hair it protects,” according to the company.
The existing colorful and 100% recyclable packaging will now be accompanied by equally bright ads, desktop wallpaper and professional collateral including tabletop displays, shelf talkers, posters and signage and postcards. The brand’s forthcoming launches will also feature the new look in bold new imagery and marketing materials.
“Pureology’s new look captures our core values while speaking to today’s sophisticated consumer who wants to indulge in luxury but feel natural, be sophisticated yet uncomplicated, and spirited yet responsible and environmentally-aware,” said Carrington Cole, vice president marketing for Pureology.
The existing colorful and 100% recyclable packaging will now be accompanied by equally bright ads, desktop wallpaper and professional collateral including tabletop displays, shelf talkers, posters and signage and postcards. The brand’s forthcoming launches will also feature the new look in bold new imagery and marketing materials.
“Pureology’s new look captures our core values while speaking to today’s sophisticated consumer who wants to indulge in luxury but feel natural, be sophisticated yet uncomplicated, and spirited yet responsible and environmentally-aware,” said Carrington Cole, vice president marketing for Pureology.