02.09.15
L'Oréal has been named one of Fast Company's "50 Most Innovative Companies in the World" for 2015 by Fast Company. The annual ranking honors leading enterprises and rising newcomers that exemplify the best in business and innovation.
"A strong spirit of innovation has been the driving force of L'Oreal's business success for more than 100 years," said Frederic Roze, president and CEO of L'Oréal USA. "We are proud of this achievement as we have worked to rapidly evolve with today's digitally connected consumer and explore new frontiers of technology."
In late 2012, L'Oréal opened the doors to its US-based Connected Beauty Incubator, a division within the company's research arm dedicated entirely to technological innovation. This past June, the incubator unveiled its first project, Makeup Genius, a first of its kind virtual reality makeup experience with the L'Oréal Paris brand. The app has already won top beauty and technology awards and honors and has captivated fans around the world, with millions of international downloads in less than a year.
"L'Oréal is committed to offering beauty for all through the development of cutting-edge technologies, cross-industry partnerships that complement our scientific expertise and new experiences that add value to our consumers," said Guive Balooch, global vice president of L'Oréal's Connected Beauty Incubator. "Our vision for the incubator is to fuse the culture of a startup with the resources of a big company to transform the traditional notion of what a beauty company can be."
"A strong spirit of innovation has been the driving force of L'Oreal's business success for more than 100 years," said Frederic Roze, president and CEO of L'Oréal USA. "We are proud of this achievement as we have worked to rapidly evolve with today's digitally connected consumer and explore new frontiers of technology."
In late 2012, L'Oréal opened the doors to its US-based Connected Beauty Incubator, a division within the company's research arm dedicated entirely to technological innovation. This past June, the incubator unveiled its first project, Makeup Genius, a first of its kind virtual reality makeup experience with the L'Oréal Paris brand. The app has already won top beauty and technology awards and honors and has captivated fans around the world, with millions of international downloads in less than a year.
"L'Oréal is committed to offering beauty for all through the development of cutting-edge technologies, cross-industry partnerships that complement our scientific expertise and new experiences that add value to our consumers," said Guive Balooch, global vice president of L'Oréal's Connected Beauty Incubator. "Our vision for the incubator is to fuse the culture of a startup with the resources of a big company to transform the traditional notion of what a beauty company can be."