02.16.15
DSM Personal Care has appointed Mélanie Waeckel to lead its global hair care marketing. This new appointment reinforces the company’s aspiration to further grow its hair care business after introducing its first hair care range Tilamar in 2010, according to DSM.
Waeckel, a French national, holds a degree in Chemical Engineering from ENSIACET in Toulouse. With more than 15 years in the personal care industry, she has experience in marketing, research and product development, according to DSM. Waeckel started her career as formulation engineer at Boots by developing skin care products. Later, she joined Eugene Perma to lead research and development projects in hair care. Before joining DSM, Mélanie developed and launched a range of marketing concepts as well as setting up and managing the formulation laboratory at Unipex.
Waeckel, a French national, holds a degree in Chemical Engineering from ENSIACET in Toulouse. With more than 15 years in the personal care industry, she has experience in marketing, research and product development, according to DSM. Waeckel started her career as formulation engineer at Boots by developing skin care products. Later, she joined Eugene Perma to lead research and development projects in hair care. Before joining DSM, Mélanie developed and launched a range of marketing concepts as well as setting up and managing the formulation laboratory at Unipex.