02.18.15
The Metholatum Company, a division of Japan's Rohto Pharmaceutical Co. Ltd., is expanding Hada Labo Tokyo's reach in the Northeastern and Florida markets with Harmon Face Value, a wholly owned subsidiary of Bed Bath & Beyond Inc.
Six hero products from the brand's lineup are now available in 235 Harmon locations including freestanding stores and "store within a store" locations in Bed Bath & Beyond.
"Growing distribution for Hada Labo Tokyo is a top priority for the brand," said Katherine Tocheff, director of marketing and innovation for The Mentholatum Company. "We are thrilled to be available in Harmon Face Values stores, as their loyal and discerning customer base allows us to meet the growing consumer demands in innovative, high-end skincare."
Hada Labo Tokyo is the US counterpart to Hada Labo, one of Japan's bestselling skin care ranges.
Six hero products from the brand's lineup are now available in 235 Harmon locations including freestanding stores and "store within a store" locations in Bed Bath & Beyond.
"Growing distribution for Hada Labo Tokyo is a top priority for the brand," said Katherine Tocheff, director of marketing and innovation for The Mentholatum Company. "We are thrilled to be available in Harmon Face Values stores, as their loyal and discerning customer base allows us to meet the growing consumer demands in innovative, high-end skincare."
Hada Labo Tokyo is the US counterpart to Hada Labo, one of Japan's bestselling skin care ranges.