02.20.15
Platinum-selling, two-time Grammy-nominated singer Ariana Grande has signed a partnership with Luxe Brands to create a fragrance that will bow in North America and Europe in September.
One of the fastest rising musical stars on record, Grande is seeking to parlay her meteoric success to the beauty industry. According to Luxe, she is currently crafting a fragrance that will speak directly to her loyal following—a dedicated fan base that includes over 24.9 million Facebook fans and 25 million Twitter followers.
Tony Bajaj, CEO of Luxe Brands, Inc., will lead the global brand development and execution in North America, Latin America, and the Caribbean regions. Luxe’s management team consists of well-known industry veterans such as Debbie Murtha and Nancy Winograd, who will head up North America sales, and Noreen Dodge, leading global marketing and brand development. Dilesh Mehta of Designer Parfums will be responsible for the launches in Europe, Australia, Asia, the Middle East and Far East territories.
One of the fastest rising musical stars on record, Grande is seeking to parlay her meteoric success to the beauty industry. According to Luxe, she is currently crafting a fragrance that will speak directly to her loyal following—a dedicated fan base that includes over 24.9 million Facebook fans and 25 million Twitter followers.
Tony Bajaj, CEO of Luxe Brands, Inc., will lead the global brand development and execution in North America, Latin America, and the Caribbean regions. Luxe’s management team consists of well-known industry veterans such as Debbie Murtha and Nancy Winograd, who will head up North America sales, and Noreen Dodge, leading global marketing and brand development. Dilesh Mehta of Designer Parfums will be responsible for the launches in Europe, Australia, Asia, the Middle East and Far East territories.