03.03.15
The Procter & Gamble Company has joined the GreenBlue’s Sustainable Packaging Coalition How2Recycle Label program. P&G will initially carry the label on its Dawn dishwashing liquid packaging.
How2Recycle’s goal is to create a clear, well-understood, and nationally harmonized label that allows industry to communicate clear recycling instructions to consumers.
“We’re excited to welcome P&G to How2Recycle. Seeing the How2Recycle Label on Dawn brand products will help bring much-needed visibility to the importance of recycling plastics like these,” said Anne Bedarf, senior manager of GreenBlue’s Sustainable Packaging Coalition. “While the public generally recognizes the recyclability of plastic bottles, recycling rates remain relatively low.”
P&G has been a member of the Sustainable Packaging Coalition since 2008.
Dawn packaging will carry the Widely Recycled Label, indicating that the majority of US consumers can recycle the plastic PET bottle. The How2Recycle Label occasionally requires additional language to encourage proper recycling. In this instance, the label will include a special message of “Empty and Replace Cap” to ensure that consumers recycle the plastic cap attached to their empty bottle.
Recent technology improvements have made it possible to recycle plastic caps with their containers, allowing for better plastic material recovery and assisting in litter prevention, which may come as a change to many consumers, according to SPC.
How2Recycle’s goal is to create a clear, well-understood, and nationally harmonized label that allows industry to communicate clear recycling instructions to consumers.
“We’re excited to welcome P&G to How2Recycle. Seeing the How2Recycle Label on Dawn brand products will help bring much-needed visibility to the importance of recycling plastics like these,” said Anne Bedarf, senior manager of GreenBlue’s Sustainable Packaging Coalition. “While the public generally recognizes the recyclability of plastic bottles, recycling rates remain relatively low.”
P&G has been a member of the Sustainable Packaging Coalition since 2008.
Dawn packaging will carry the Widely Recycled Label, indicating that the majority of US consumers can recycle the plastic PET bottle. The How2Recycle Label occasionally requires additional language to encourage proper recycling. In this instance, the label will include a special message of “Empty and Replace Cap” to ensure that consumers recycle the plastic cap attached to their empty bottle.
Recent technology improvements have made it possible to recycle plastic caps with their containers, allowing for better plastic material recovery and assisting in litter prevention, which may come as a change to many consumers, according to SPC.