03.03.15
Unilever has signed an agreement to acquire REN Skincare, the British skincare brand created in 2000 by Antony Buck and Robert Calcraft. Terms of the accord were not announced. The multi-award winning brand, which is sold mainly in specialty stores and pharmacies, is sold in 50 countries and has built a committed consumer base.
“We are delighted to be adding REN to the Unilever portfolio of personal care brands,” said Vasiliki Petrou, Unilever SVP Prestige Brands. “It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the naturals category is one of the fastest growing in skincare globally. Its premium positioning complements well our existing portfolio.”
“It’s been an amazing experience creating and building REN over the last 15 years but it’s time for the brand to go to the next level,” noted Antony Buck, REN CEO. “Unilever is a great company with great principles; it has a profound understanding of brands and global reach; it makes the perfect partner to help REN fulfil its future potential worldwide. We can’t wait to get started!”
The acquisition is expected to close in May 2015.
“We are delighted to be adding REN to the Unilever portfolio of personal care brands,” said Vasiliki Petrou, Unilever SVP Prestige Brands. “It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the naturals category is one of the fastest growing in skincare globally. Its premium positioning complements well our existing portfolio.”
“It’s been an amazing experience creating and building REN over the last 15 years but it’s time for the brand to go to the next level,” noted Antony Buck, REN CEO. “Unilever is a great company with great principles; it has a profound understanding of brands and global reach; it makes the perfect partner to help REN fulfil its future potential worldwide. We can’t wait to get started!”
The acquisition is expected to close in May 2015.