03.19.15
Time Inc. has launched MIMI mimichatter.com, billed as a “constant stream of social chatter, beauty content and videos for the beauty obsessed.”
Featuring material from MIMI writers, Time Inc. beauty editors, influential bloggers and consumers, plus highly curated beauty content from around the web, MIMI covers the latest beauty news, trends, tips, how-to’s and product reviews.
“MIMI represents a substantial opportunity for Time Inc. to attract new consumers, while deepening engagement with our existing audience of 70+ million women,” said Evelyn Webster, Time Inc. executive vice president. “Across Time Inc. brands alone, we reach the women responsible for nearly 60% of all beauty product sales in the US, making MIMI an ideal solution for clients seeking to leverage the spending power of this highly coveted audience.”
Time Inc publications include InStyle, StyleWatch, Essence, People en Español and Real Simple.
“For all styles, ages, ethnicities and budgets, MIMI is the ultimate destination for all-things beauty,” said Deanne Kaczerski, editorial director, MIMI. “There will be something new, inspirational, cool or even provocative to discover each time you visit. MIMI gives you everything you need, in one convenient place. Plus, it’s incredibly easy for readers to contribute to the conversation, and we love that.”
Featuring material from MIMI writers, Time Inc. beauty editors, influential bloggers and consumers, plus highly curated beauty content from around the web, MIMI covers the latest beauty news, trends, tips, how-to’s and product reviews.
“MIMI represents a substantial opportunity for Time Inc. to attract new consumers, while deepening engagement with our existing audience of 70+ million women,” said Evelyn Webster, Time Inc. executive vice president. “Across Time Inc. brands alone, we reach the women responsible for nearly 60% of all beauty product sales in the US, making MIMI an ideal solution for clients seeking to leverage the spending power of this highly coveted audience.”
Time Inc publications include InStyle, StyleWatch, Essence, People en Español and Real Simple.
“For all styles, ages, ethnicities and budgets, MIMI is the ultimate destination for all-things beauty,” said Deanne Kaczerski, editorial director, MIMI. “There will be something new, inspirational, cool or even provocative to discover each time you visit. MIMI gives you everything you need, in one convenient place. Plus, it’s incredibly easy for readers to contribute to the conversation, and we love that.”