04.21.15
Bobbi Brown Cosmetics has unveiled #LONGWEARLIFEPROOF, a user generated content-driven campaign created to celebrate the launch of the brand's new Long-Wear Eye Collection. The campaign features some of the world's greatest female extreme athletes—specifically, GoPro-sponsored athletes including American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; halfpipe snowboarding Olympic gold and silver medalist and three-time Olympian Hannah Teter; World Surf League Longboard Champion and professional surfer Kelia Moniz; and world record BASE jumper Roberta Mancino.
Each serves to build awareness around the idea of "life-proof" beauty, according to the brand, which is part of Estée Lauder Companies.
Acting as brand ambassadors with a global reach in the millions, each athlete will capture raw footage of themselves in their sport wearing Bobbi Brown Cosmetics Long-Wear makeup.
"I have always loved and admired athletes, and I find these four women to be extraordinarily admirable and unique," said Bobbi Brown, makeup artist, founder and CCO of Bobbi Brown Cosmetics, "They are strong, determined, passionate and confident in who they are and what they do. There is nothing more beautiful or inspiring. I'm honored they will get to share their beauty stories with our brand followers while also showing firsthand how our Long-Wear makeup can stand up to even the most extreme of lifestyles."
You can watch the video here.
Each serves to build awareness around the idea of "life-proof" beauty, according to the brand, which is part of Estée Lauder Companies.
Acting as brand ambassadors with a global reach in the millions, each athlete will capture raw footage of themselves in their sport wearing Bobbi Brown Cosmetics Long-Wear makeup.
"I have always loved and admired athletes, and I find these four women to be extraordinarily admirable and unique," said Bobbi Brown, makeup artist, founder and CCO of Bobbi Brown Cosmetics, "They are strong, determined, passionate and confident in who they are and what they do. There is nothing more beautiful or inspiring. I'm honored they will get to share their beauty stories with our brand followers while also showing firsthand how our Long-Wear makeup can stand up to even the most extreme of lifestyles."
You can watch the video here.