05.14.15
Information Resources, Inc. (IRI) named Joan M. Lewis as a senior advisor. She will work closely with Andrew Appel, IRI’s president and chief executive officer, and the IRI management team on enhancing its growth delivered portfolio of technology and data-enabled products and services. Additionally, she will team with IRI’s executive and client leadership to support client engagements and new business pursuits. Finally, she will work closely with IRI’s fast growing Media Center of Excellence that focuses on radically improving media spend by leveraging the impact of media on sales lift.
Lewis formerly served as a global senior executive with Procter & Gamble (P&G). During her more than 25-year tenure at P&G, Lewis’ extensive achievements were well recognized. Some key achievements include strengthening the effectiveness and efficiency of P&G’s massive advertising budget, year on year, for over eight years; reinventing P&G’s brand building practices; simplifying P&G’s product launch cycle; and guiding the company’s direction in both traditional and digital media. In Lewis’ last position at P&G, global officer and senior vice president, Consumer & Market Knowledge, Lewis led 1,100 research professionals in more than 50 countries with a combined budget of more than $350 million.
She has been active with the Advertising Research Foundation (the ARF) for the last 15 years, including serving on the ARF board twice, most recently from 2012 through 2014.
Concurrent with her position as a senior advisor to IRI, Lewis will continue to serve as a board member of comScore, Inc., part of the IRI Partner Ecosystem and a publicly held technology company, as well as serve on other boards. She will also continue as a strategic consultant for various businesses and as an advisor to several start-up companies.
“Joan is a uniquely-qualified advisor whose unmatched strategic insights will be critical as IRI continues to enhance the services we provide to deliver differential growth to our clients,” says Appel. “Her hands-on experience, ability to convert media and consumer insights into competitive advantage, thought leadership and organization development capabilities provide a valuable complement to our existing capabilities.”
“I’m eager to apply my experience to accelerate IRI’s growth plans,” says Lewis. “The company is dedicated to providing the leading-edge technology and innovation needed to achieve success in this highly competitive industry.”
For more IRI news, read the June 2015 Happi covering the company’s latest conference in Austin, TX.
Lewis formerly served as a global senior executive with Procter & Gamble (P&G). During her more than 25-year tenure at P&G, Lewis’ extensive achievements were well recognized. Some key achievements include strengthening the effectiveness and efficiency of P&G’s massive advertising budget, year on year, for over eight years; reinventing P&G’s brand building practices; simplifying P&G’s product launch cycle; and guiding the company’s direction in both traditional and digital media. In Lewis’ last position at P&G, global officer and senior vice president, Consumer & Market Knowledge, Lewis led 1,100 research professionals in more than 50 countries with a combined budget of more than $350 million.
She has been active with the Advertising Research Foundation (the ARF) for the last 15 years, including serving on the ARF board twice, most recently from 2012 through 2014.
Concurrent with her position as a senior advisor to IRI, Lewis will continue to serve as a board member of comScore, Inc., part of the IRI Partner Ecosystem and a publicly held technology company, as well as serve on other boards. She will also continue as a strategic consultant for various businesses and as an advisor to several start-up companies.
“Joan is a uniquely-qualified advisor whose unmatched strategic insights will be critical as IRI continues to enhance the services we provide to deliver differential growth to our clients,” says Appel. “Her hands-on experience, ability to convert media and consumer insights into competitive advantage, thought leadership and organization development capabilities provide a valuable complement to our existing capabilities.”
“I’m eager to apply my experience to accelerate IRI’s growth plans,” says Lewis. “The company is dedicated to providing the leading-edge technology and innovation needed to achieve success in this highly competitive industry.”
For more IRI news, read the June 2015 Happi covering the company’s latest conference in Austin, TX.