05.22.15
Every woman with curly knows their hair type requires a lot of care but also knows the power curls have. As a result, topselling hair care line Novex from Brazil rolled out Novex My Curls ($8.99-$15.99), its first complete product line dedicated to curly hair.
Novex My Curls is specially created to take curls and give them movement and lots of hydration. Since curly hair requires a lot of moisture, Novex combined seven hydrating oils into the My Curls products. These include olive, argan, ojon, monoi, coconut, shea butter and moringa oils. This special mix of oils will bring curly hair intense hydration, nutrition, anti-frizz and spectacular shine. Cranberry, the small but powerful fruit, also helps shape the curls perfectly while maintaining shine.
“Today, we see many women showing off their curly hair,” says Itamar Serpa, president of Novex. “Novex believes that this attitude is important because each woman has her own beauty. We encourage woman to go natural with their hair and feel confident about their curls with our new line.”
More info: www.novexhaircare.com
Novex My Curls is specially created to take curls and give them movement and lots of hydration. Since curly hair requires a lot of moisture, Novex combined seven hydrating oils into the My Curls products. These include olive, argan, ojon, monoi, coconut, shea butter and moringa oils. This special mix of oils will bring curly hair intense hydration, nutrition, anti-frizz and spectacular shine. Cranberry, the small but powerful fruit, also helps shape the curls perfectly while maintaining shine.
“Today, we see many women showing off their curly hair,” says Itamar Serpa, president of Novex. “Novex believes that this attitude is important because each woman has her own beauty. We encourage woman to go natural with their hair and feel confident about their curls with our new line.”
More info: www.novexhaircare.com