05.26.15
OGX’s new campaign is taking aim at bad hair days by celebrating “National Bad Ass Hair Day”—which is today—with a new website, www.badasshairday.com, and social media campaign using #badasshairday.
"There's an overwhelming amount of talk about bad hair days, and it's time to change the conversation," said Dana Paris, chief marketing officer for OGX and Proganix. "At OGX, we're beauty, pure and simple, the be-who-you-are and-rock-what-you've-got kind of beauty. We approach beauty in our own way, and we'll never ask what you want to fix about your hair. We just want to know what you love about your hair, so we can make you love it even more."
The brand if offering tutorials and inspiration via www.badasshairday.com, and says that #badhairday “will be intercepted and flipped into a #badasshairday on Twitter, Instagram and other social networks".
OGX will also be responding to fans' hair styling questions, providing product recommendations, and partaking in #badasshairday posts.
"There's an overwhelming amount of talk about bad hair days, and it's time to change the conversation," said Dana Paris, chief marketing officer for OGX and Proganix. "At OGX, we're beauty, pure and simple, the be-who-you-are and-rock-what-you've-got kind of beauty. We approach beauty in our own way, and we'll never ask what you want to fix about your hair. We just want to know what you love about your hair, so we can make you love it even more."
The brand if offering tutorials and inspiration via www.badasshairday.com, and says that #badhairday “will be intercepted and flipped into a #badasshairday on Twitter, Instagram and other social networks".
OGX will also be responding to fans' hair styling questions, providing product recommendations, and partaking in #badasshairday posts.